A fun statewide competition to fight hunger
Each year, Do Good Wisconsin invites schools from across Wisconsin to compete in a creative and meaningful way—collecting boxes of cereal, building epic domino runs, and then donating the cereal to their local food pantry ahead of National Cereal Day, which occurs in early March.
This challenge brings together fun, teamwork and philanthropy—all while making a real impact in Wisconsin communities.
Nearly 65,000 boxes of cereal have been donated to Wisconsin food pantries since 2023!
Do Good Wisconsin
Cereal Box Challenge
Congratulations to the 2026 Cereal Box Challenge Winners!
Most Cereal Boxes Collected
Division 100-250 Students
Green Bay Trinity Lutheran School, Green Bay
Division 251-500 Students
John Muir Elementary, Portage
Division 751-100 Students
Northside Intermediate, Milton
Division 1001+ Students
Sturgeon Bay Schools, Sturgeon Bay
Best Domino Fall Video
1st Place
Sturgeon Bay Schools, Sturgeon Bay
Division 501-750 Students
The Lincoln Academy, Beloit
2nd Place
Victor Haen Elementary, Kaukauna
3rd Place
Country Dale Elementary, Franklin
4th Place
G-E-T School District, Galesville
Congratulations to all our 2026 participants!
View all the videos here.
How the Challenge Works
Participating schools will:
Collect cereal
Collection begins in early February.
Schools compete against other schools of similar size
Goal: collect as many cereal boxes as possible
Create your domino challenge
Choose a date between February and early March 7 for your domino event
Students creatively set up cereal boxes as dominoes
Film the domino run as they fall
Submit your video
Send your video to Do Good Wisconsin by early March (date will be updated based on the year).
Donate to your community
All cereal boxes will be donated to a local food pantry of your school’s choice
Awards & Recognition
Schools will be recognized and celebrated for their impact and creativity:
Most Cereal Collected
Awarded to the school with the highest number of boxes
Most Creative Domino Video
Awarded to the school with the most unique and creative domino run
Winners will receive:
A custom Do Good Wisconsin trophy
An in-person school visit from a DGW founder or ambassador
Recognition on DGW platforms and media
What Schools Need to Do
Before registering:
Obtain principal approval to participate
Complete registration by early February.
After registering:
Encourage students and families to donate cereal
Select your domino challenge date and location
Notify DGW of your event date
Submit your video by eary March (date will be updated based on the year).
Donate cereal to a local food pantry
What Do Good Wisconsin Provides
We’ll support you every step of the way:
Promotion of your school on DGW website and social media
Marketing materials for students, staff, and families
Communication and coordination throughout the challenge
Outreach to local media about your participation
Award presentation for winning schools
Why Participate?
Because doing good should be fun.
This challenge helps students:
Make a real difference in their community
Learn about helping others
Work together toward a shared goal
Celebrate creativity and generosity
And most importantly, provide food to neighbors who need it most.