A fun statewide competition to fight hunger

Each year, Do Good Wisconsin invites schools from across Wisconsin to compete in a creative and meaningful way—collecting boxes of cereal, building epic domino runs, and then donating the cereal to their local food pantry ahead of National Cereal Day, which occurs in early March.

This challenge brings together fun, teamwork and philanthropy—all while making a real impact in Wisconsin communities.

Nearly 65,000 boxes of cereal have been donated to Wisconsin food pantries since 2023!

Do Good Wisconsin

Cereal Box Challenge

Congratulations to the 2026 Cereal Box Challenge Winners!

Announcement Coming Soon!

How the Challenge Works

Participating schools will:

Collect cereal

  • Collection begins in early February.

  • Schools compete against other schools of similar size

  • Goal: collect as many cereal boxes as possible

Create your domino challenge

  • Choose a date between February and early March 7 for your domino event

  • Students creatively set up cereal boxes as dominoes

  • Film the domino run as they fall

Submit your video

  • Send your video to Do Good Wisconsin by early March (date will be updated based on the year).

Donate to your community

  • All cereal boxes will be donated to a local food pantry of your school’s choice

Awards & Recognition

Schools will be recognized and celebrated for their impact and creativity:

Most Cereal Collected
Awarded to the school with the highest number of boxes

Most Creative Domino Video
Awarded to the school with the most unique and creative domino run

Winners will receive:

  • A custom Do Good Wisconsin trophy

  • An in-person school visit from a DGW founder or ambassador

  • Recognition on DGW platforms and media

What Schools Need to Do

Before registering:

  • Obtain principal approval to participate

  • Complete registration by early February.

After registering:

  • Encourage students and families to donate cereal

  • Select your domino challenge date and location

  • Notify DGW of your event date

  • Submit your video by eary March (date will be updated based on the year).

  • Donate cereal to a local food pantry

What Do Good Wisconsin Provides

We’ll support you every step of the way:

  • Promotion of your school on DGW website and social media

  • Marketing materials for students, staff, and families

  • Communication and coordination throughout the challenge

  • Outreach to local media about your participation

  • Award presentation for winning schools

Why Participate?

Because doing good should be fun.

This challenge helps students:

  • Make a real difference in their community

  • Learn about helping others

  • Work together toward a shared goal

  • Celebrate creativity and generosity

And most importantly, provide food to neighbors who need it most.

Cereal Box School Signup